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Dripĭrip is another one of our favorite email automation tools, and its functionality is robust. Then, you can tie these together with events, actions, and conditions to make a robust network of automated emails. With it, you’ll build logical rules based on trigger points like new subscribers joining a list, subscribers getting a new tag, contact fields changing, and completing a purchase. With ConvertKit, you’ll be able to create new automation workflows quickly and easily, with a simple editor that lets you make changes on the fly. However, these automated sequences are somewhat limited in functionality. You can also rely on a number of triggers for specific user actions, like if someone opens one of your emails or clicks through on one of them.

#Mailsum like software series#

With Mailchimp you can automate emails in specific sequences, like a series of welcome emails to new clients, or reminder emails when a customer abandons a cart.

#Mailsum like software free#

Mailchimp makes its way onto many of our top “ email marketing tools” lists, because it does a little bit of everything-and its basic platform is free to use. My only wish is that they’d make it easier to add email countdown timers to your automated emails. You can easily set up highly-targeted custom audience segments, A/B test your email drip campaigns, and conveniently see stats for any emails you send.

#Mailsum like software software#

Intercom is what we use here at EmailAnalytics, and we love it! What sets it apart from most of the other tools on this list is that it is so much more than just an email automation software it acts as a CRM, customer service tool, and more, all under the same roof.

Below, we focus almost exclusively on the email automation component of each platform. Note that many of these email automation tools offer functionality beyond simple “email automation,” including features related to sales, marketing, and customer management. How many of these triggered emails are getting sent? How are people responding to them? Which features seem to be the most and least effective? After gathering these insights, what steps can you take to improve your results?īelow are some of the best email automation software tools available. Possibly the most important tip is to constantly measure and analyze your results.

Measure, analyze, and commit to improve.

For example, depending on the nature of your campaign, you might want your subscribers to visit your website, fill out a form, or make a purchase your workflows should be optimized to achieve these goals. Instead, your email automation should be goal-oriented, catering to specific desired customer actions. Don’t send emails just for the sake of sending emails, even if they’re purely automated. If you spam your customers, they’re going to form a negative impression of your brand, and they’re probably going to unsubscribe.

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With just a handful of clicks, you can sign your customers up to receive dozens of emails in response to a few manual actions-but more emails isn’t necessarily better. Take your time crafting perfectly tailored messages, and use them to build consumer confidence in your brand. However, if your automated emails are hastily written or poorly targeted, they’ll end up doing more harm than good.

Because automated emails are both cheap and plentiful, they tend to be discounted in terms of value. If you’re going to use an email automation platform for your email marketing campaign, you’ll want to follow these important best practices first: Running ongoing email automation campaigns also gives you the potential to conduct analytics and improve for example, how many new welcome emails are you sending out? How many people respond to your first, second, and third follow-ups after an abandoned cart?Įmail automation is mostly used in marketing and sales, but it can be used in other applications (like appointment reminders or in customer service).

Any gains you receive from your automated emails are basically free. The “automated” nature of email automation means you won’t have to spend any manual effort beyond initial setup and occasional maintenance. Ultimately, this results in better brand interactions and more sales. It also helps keep your brand top-of-mind.

Setting up automated emails in response to specific triggers allows you to be in contact with your customers almost constantly.

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How to Choose an Email Automation Tool for Email MarketingĮmail automation is the practice of sending emails to people (usually customers) in response to specific triggers, without manual intervention.įor example, you might have a rule established to trigger whenever someone new signs up for your email newsletter when this trigger is activated, your chosen system will automatically send them a “welcome” email confirming their subscription.Įmail automation is beneficial for several reasons:.